More than anything, people feel that the content on a site doesn't relate to them and who they are. There's nothing that says on the page that "you know what problem I'm having and you've got the know-how to help me solve it".
It's easily enough done. As business owners, most of us are too close to the company to see what's really great about it. That's where copywriters come in. We boil everything down so that it answers the one question your visitors want answering - "what's in this for me?"
There are some things that we avoid like the plague when writing website copy for customers. Four really common things are...
When someone calls a plumber because their pipes have sprung a leak, the person calling is in the market. They're looking for help. And they want someone they like and trust to help them solve their plumbing issue.
That's the way we think about visitors to your website. A visit is a request for information. They need or want something. You don't get found on the internet by accident. As soon as your visitor lands on your site, this is what we want for them and for you...
At the top of every page, we give great reasons for visitors to find out more
Break up the page and the paragraphs so those short on time get the picture
Make visitors feel as if they don't get in touch now, they might just miss out
Short sentences, short paragraphs. Conversational, friendly and authoritative.
companies we've written marketing copy for
different lines of business we've worked with
years' experience for our company MD
"Definitely will be using again. Very quick turnaround, responsive, supremely helpful and delivered an excellent finished piece. Thanks Mark."
“Awesome and very attentive and professional copywriter. Recommended A+++.”
“Excellent. Superb, fast, effective, and efficient. Brilliant.”
“Fantastic work to a tight deadline. Will definitely be working with again.”
“Great work across vastly different copy writing tasks. All executed brilliantly.”
“Great writer, very fast and easy to work with.”
“Great job - Mark exceeded our expectations. Highly recommended.”
“Excellent service. Would highly recommend.”
Spend money with the right copywriter improving your website and it's money you'll earn back time and again.
Writing website copy is a precise and exacting art - it's probably the hardest copy to write well. You're dealing with impatient visitors who want to know everything straight away. You've got to make them stop, grab their attention, and take them with you on a journey.
Nearly half of all web visitors ONLY make contact after they've read 3-5 pages on your website. They've scoped you out a bit and feel like they can trust you to help them. That's exactly the type of writing we produce for customers.
Get in touch to find out more on 0330 010 3495 or email email@example.com.
.00 per page (minimum order £175)
• A fully bespoke website copy writing plan - let us know what you want your website to achieve for your business and we'll come up with a plan to acheive it
• 100% written from the ground up with NO template usage - everything will be completely unique to your business
• Benefit from the experience of working with someone who has written marketing copy for 20 years for 17,500 businesses
• External proof-reading included free
• Unlimited revisions - we won't stop working on each of your web pages until you're 100% satisfied
• Credit & debit card and bank transfer payment accepted
• Offer ends at 5pm on Friday 7th July, 2017
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