Native advertising viewed 52% more than banner ads

Businesses and consumers like and respond to native advertising much more than traditional banner adverts. And we've got a lot of experience helping customers make the most out of them. 

What is native advertising in 8 steps

Native advertising, like banner ads, is a form of paid online advertising

Banner ads adopt the logos, colours, and fonts of the advertiser...

...but native ads look & feel like they're an integral part of a website

Because they mirror the sites they're on, they're called "native"

You see them the most on news sites, like the Sun or the Guardian

You generally see them placed below the main article on a news story page

54% of marketers plan to use native advertising in the next year

On mobiles, native ads get 3 times more attention than banner ads

Links - the right headline and image

There are two parts to native advertising. The first part is the headline and associated image that appears on the host site (like "The Guardian", "The Telegraph", "The Sun", "Mail Online", "Metro", "Business Insider UK", "MSN", "The Lad Bible" and hundreds more). The second part is the actual page of content you're providing for your visitors.

What are the three most important things to get people clicking through from your headline and image?

Variation and the "so what?" test - the worst response that any headline or image can get from a reader is "so what?". When writing the headline, we lead with the thing that readers will find of most interest. Then, we provide 4 different headlines per article so your native advertising platform can tell you which one is the most effective. 

Don't overpromise and underdeliver - we've all seen "clickbait" type headlines like "Brilliant PPI Check Taking Britain by Storm". No PPI check will ever take Britain by storm, no matter how good/clever/accurate it is. When the visitor clicks on the link, they're taken to a page which says nothing about why the PPI check is brilliant and offers no proof that it is taking Britain by storm. Total advertising fail.

Real-life images, as well as images showing currency, work well - there's nothing wrong with using stock photos but the more realistic they look the better. If you have your own images of customers enjoying and using your products or services, please send them over to us.

Constructing your native advertising article

Now that they've clicked on your link and are visiting your native advertising page, we've got another series of jobs to successfully complete. We strongly recommend:

Be absolutely on topic with no unwelcome or unwanted surprises - your visitors will be expecting to find something particular on your native advertising page. It's the reason they clicked. Stay absolutely on topic and give the reader what they want to find. 

Offer value to the reader - give them information they may not know. Share with them the inside knowledge you have that will directly benefit them. That's the starting point for a great relationship. 

Make sure that, if you use a call-to-action (like a webform) for example, it's under the "fold" - if you want to gather contact details, that's absolutely fine. But make sure it doesn't appear straight away on the native advertising page. That's because it looks like an advert rather than valuable content. A visitor may feel deceived. So, keep your contact details and forms until after the article.

Taking the next step - each time someone visits your native advertising page, it'll cost you money. Make sure you extract maximum value and return by getting them to leave their contact details. You can make sure they do get in touch by impressing them with the quality, relevance, and strength of the content that they've just spent time reading.

Why choose us for your native advertising copywriting?

Breadth of experience

We've written native advertising for dozens of different products and services

Unlimited revisions

We know how important this it to you so we keep working until you sign it off

Headline-writing expertise

A know-how on getting readers' attention so that they follow up and click through

Simple structure, simple words

Short sentences, short paragraphs. Easy-to-read, digestable, interesting blocks of text.

Completely results-orientated

The copy on your landing page is focused on delivering response and engagement

Unlimited revisions

We know how important this it to you so we keep working until you sign it off

Profiting from native advertising

Native advertising is one of the most exciting developments in online marketing for years. For over two decades, the online advertising industry tried its hardest to make visitors love banner ads. They never did - in fact, visitors hated them so much that companies invented adblocking plug-ins for website browsers. 

Native advertising is different. It offers something of value to the reader. More information, greater depth, a chance for real engagement. They're really exciting to work on too - it's a precise form of copy writing that relies on every word and every image pressing the right buttons.

Get in touch to find out more on 0330 010 3495 or email mark@thecopywritingproject.co.uk

The Copy Writing Project Founder, Mark Fairlie

Native advertising copy writing

4 articles

£160 .00

4 native advertising pieces of up to 750 words - including research time and costs (crucial in building the argument in your pieces) and copywriting.

4 headlines with each piece (a total of 16 headlines) - a vital part of split testing that saves money and increases clickthrough rates

5 images with each piece (a total of 25 images) - of a resolution up to 800px wide

100% written for responsiveness - great headlines followed by a compelling and interesting article complete with call to action.

• External proof-reading include

Unlimited revisions - we won't stop working on your native advertising articles until you're 100% satisfied

• Credit & debit card and bank transfer payment accepted

8 articles

£260 .00

8 native advertising pieces of up to 750 words - including research time and costs (crucial in building the argument in your pieces) and copywriting.

4 headlines with each piece (a total of 32 headlines) - a vital part of split testing that saves money and increases clickthrough rates

5 images with each piece (a total of 40 images) - of a resolution up to 800px wide

100% written for responsiveness - great headlines followed by a compelling and interesting article complete with call to action.

• External proof-reading include

Unlimited revisions - we won't stop working on your native advertising articles until you're 100% satisfied

• Credit & debit card and bank transfer payment accepted

12 articles

£360 .00

12 native advertising pieces of up to 750 words - including research time and costs (crucial in building the argument in your pieces) and copywriting.

4 headlines with each piece (a total of 48 headlines) - a vital part of split testing that saves money and increases clickthrough rates

5 images with each piece (a total of 55 images) - of a resolution up to 800px wide

100% written for responsiveness - great headlines followed by a compelling and interesting article complete with call to action.

• External proof-reading include

Unlimited revisions - we won't stop working on your native advertising articles until you're 100% satisfied

• Credit & debit card and bank transfer payment accepted

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Send us a message

Get in touch with us about writing your native advertising articles. Alternatively, you can call 0330 010 3495 or email mark@thecopywritingproject.co.uk
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