Sales letters that trigger the buying impulse

Work with the team responsible for putting together direct marketing sales copy for 17,500 companies across 400 different sectors.

8 reasons to invest in a sales letter

91% of prospects open sales letters, nearly 10 times the level for email

74% of prospects like receiving special offers and vouchers by post

17.7m people in the UK bought from a mailing in the last 12 months

For every £1 you spend on direct mail, the average return is £14

82% of consumers say that buying from a sales letter is "satisfying"

£27bn of consumer sales a year is as a direct result of postal marketing

Business managers open 82% of advertising mail

36% of business managers respond to sales letters in a year

So, why do most sales letters fail?

People buy things because it does something for them. Companies buy things to either make them money or save them money.

Your sales letter needs to answer the only question that counts – “what’s in this for me?If it doesn't do that, you're a bit screwed. Other no-no's are...

Choice is the enemy of sales - keep to as few products or services as you can, preferably one

Spending too much time talking about yourself - you've got to let these people know who you are but keep it short and sweet

Huge sentences and massive paragraphs - they just make the letter hard to read. And spelling errors are a whole other problem.

There's no game-changer - the reader might really want that conservatory or photocopier but they've decided not to buy for another 6 months. Unfortunately, there's no special reason in your letter that convinces them to make contact with you straight away and bring that purchase forward.

The fear of missing out

Before a word is written, work out exactly what it is you want to sell. With us, make a list of every single reason why what you're selling is going to make a big, positive difference to that business or that person.

That list is key because it tells us the buttons we need to press to capture a reader's attention and interest. Now, the job is to make them feel compelled to get in touch with you. How? The fear of missing out.

Time-constrained incentive - your offer is on for a very limited time. When the offer's over, it's over and it's never coming back.

Limited availability - you can only guarantee to provide this deal to a certain number of customers.

Customer incentive - whether they're a new customer or a returning one, give them a reward for getting in touch.

Contact us straight away - a big and bold prompt complete with your telephone number and email address, reminding readers of the reasons they need to make the first move now.

6 important elements for your sales letter

Grabby headline & opening

Within the first few sentences, we pitch for their attention and appeal to their interests.

"What this does for you"

Readers are left in no doubt how what you're selling benefits them.

The details

Every benefit, every reason to buy, explained in everyday, easy-to-follow terms

Simple structure, simple words

Short sentences, short paragraphs. Easy-to-read, digestable, interesting blocks of text.

Your guarantee and credibility

Make the purchase as risk-free as possible. Remove the potential for buyer's remorse.

A very strong close

Reinforce the message that this offer is here now and they need to take advantage.

Success statistics - our experience

17500

companies we've written marketing copy for

400

different lines of business we've worked with

20

years' experience for our company MD

Leaflets, brochures and letters that get the pitch and the look right

On this page, my top tips for writing a sales letter that really performs. Marketing is a repeatable and predictable process where, if you follow the rules, the chances of success are high.

Getting your message across to customers in print is still a very powerful tool to bring in enquiries. As great as the internet is, you always need a marketing mix - different ways to get to different customers.

Let me and my team work on selling your proposition and your business on the page. We offer unlimited drafting so no matter how many attempts it takes, the job is not finished until you have signed it off.

Get in touch to find out more on 0330 010 3495 or email mark@thecopywritingproject.co.uk

The Copy Writing Project Founder, Mark Fairlie

Copy and design for printed promotional materials

Sales letter

£75 .00

100% written and designed from the ground up - unique to your business

• Final design ready to take to the printers

• Benefit from the 20 years of experience I have copy writing and designing for 17,500 businesses across 400 different sectors

• External proof-reading included free

Unlimited revisions - we won't stop working on your letter until you're 100% satisfied

• Credit & debit card and bank transfer payment accepted

Leaflets

£100 .00

• Price is for a double-sided A3, A4, A5, or A6 leaflet design

• 100% written from the ground up - unique to your business

• Final design ready to take to the printers

• Benefit from the 20 years of experience I have copy writing and designing for 17,500 businesses across 400 different sectors

• External proof-reading included free

• Unlimited revisions - we won't stop working on your letter and your design until you're 100% satisfied

• Credit & debit card and bank transfer payment accepted

Brochures

£200 .00

• Price shown is for copy writing and designing for a 12-page A4 or A5 brochure (landscape or portrait)

• For additional pages, please add £50 per 4 pages

• 100% written from the ground up - unique to your business

• Final design ready to take to the printers and an additional web-friendly version available for download and distribution by email

• External proof-reading included free

500 words per post minimum

• Unlimited revisions - we won't stop working on your letter and your design until you're 100% satisfied

• Credit & debit card and bank transfer payment accepted

Weekly copy writing hints, tips, and techniques with a UK focus

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Send us a message

Get in touch with us about writing a great sales letter for your company. Alternatively, you can call 0330 010 3495 or email mark@thecopywritingproject.co.uk
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0330 010 3495 

COMPANY REG IN ENGLAND 10346363

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