The most profitable direct marketing medium there is

Email marketing produces an average return of £38 for every £1 spent on it.

8 reasons to invest time, effort, and money in doing email marketing right

£1 spent on email marketing has an average return on investment of £38

Delivery, conversion, open and clickthrough rates increasing

Email 40 times more effective than Facebook or Twitter

44% of recipients make at least one purchase a year after an email

Clickthrough rates in the UK are amongst the world's highest

The most cost-effective marketing tool available to companies

Great for driving sales and new enquiries during quiet periods

42% of B2B firms say email is their most effective lead generation tool

So, why do so many campaigns not work?

More than any other type of marketing, email has its own rules. Its own way of working. And if you don't follow these ways of working, you're going to be disappointed.

There are four things to avoid with email marketing. The traps companies fall into the most are...

Using their list once and giving up - trust takes longer to build by email than with other forms of marketing. You need to email your list at least three times.

They send emails too often or not often enough - 9-10 days between emails is the sweet spot. More than that, it's harassing. Less than that, they forget you.

Not taking account of spam filters - you have to be very precise with how you word your email or it'll go straight to someone's spam folder and never be seen.

Basic selling principles aren't followed - poor wording, blurry images, bad colour choices, no visible way of contacting - a whole host of problems.

How do we put your campaign together?

If you've bought in a database or have compiled your own, that's a great start. You're miles ahead of nearly every other business in your field. You understand the importance of marketing in general.

Email marketing can produce huge returns but you've got to get in touch with your recipients at least four times to really see the benefits. Our four golden email marketing rules are:

Be certain of what you want to sell - choice is the enemy of sales so a narrow focus on what you're offering works best. When you've chosen what you're selling, we work with you to make a list of every single benefit that buying brings to your customer. This list tells us what we need to do to get the attention and interest of the reader.

Give a big incentive to buy now - make your offer time- or quantity-limited. Make it easy for them to pay. Make your offer as risk-free as possible. Make the details they need to get in touch with you prominent.

The first three emails warm them up - by the time they've seen your third email, you're no longer a stranger to them. They know about you and they recognise you. From this point onwards, sales and enquiries shoot up. Don't expect much from the first two campaigns.

Spam-friendly and leaping out in the inbox - for your message to be seen, two things need to happen. First, the right words have to be used to avoid going into the spam folder. Second, a compelling subject line to encourage them to open your email and interact with you.

6 reasons to work with us on your email marketing campaign

Grabby subject line & opening

Within the first few sentences, we pitch for their attention and appeal to their interests.

"What this does for you"

Readers are left in no doubt how what you're selling benefits them.

The details

Every benefit, every reason to buy, explained in everyday, easy-to-follow terms

Simple structure, simple words

Short sentences, short paragraphs. Easy-to-read, digestable, interesting blocks of text.

Your guarantee and credibility

Make the purchase as risk-free as possible. Remove the risk of buyer's remorse.

A very strong close

Reinforce the message that this offer is here now and they need to take advantage.

20 years of getting it right for customers with their email marketing campaigns

17500

companies we've written marketing copy for

400

different lines of business we've worked with

20

years' experience for our company MD

Perhaps Britain's most successful email marketer

The big message about using email marketing is stay in touch with the people you're emailing to. One campaign on its own isn't going to make a difference. It's by the third email where you really start to see the difference. Recipients know you - they trust you - they contact you.

Of course, that's only part of the story. Your email has to get past spam filters, it's got to have a great subject line to get people to open it, and the content has got to be written so that readers are primed, ready, and enthusiastic about responding.

I have worked on tens of thousands of successful email marketing campaigns for my clients in a career spanning 20 years. I really look forward to working with you so that you enjoy the same returns for your business with your email marketing.

Get in touch to find out more on 0330 010 3495 or email mark@thecopywritingproject.co.uk

The Copy Writing Project Founder, Mark Fairlie

Email marketing copy writing

Four emails

£125 .00

The first four emails - enough for your first two months of email marketing if you send every fortnight

• 100% written to achieve what you want from email marketing - completely unique to your business

• Benefit from the experience of working with someone who has written marketing copy for 20 years for 17,500 businesses

• External proof-reading included free

Unlimited revisions - we won't stop working on each of your four emails until you're 100% satisfied

• Credit & debit card and bank transfer payment accepted

Twelve emails

£275 .00

The first twelve emails - enough for your first six months of email marketing if you send every fortnight

• 100% written to achieve what you want from email marketing - completely unique to your business

• Benefit from the experience of working with someone who has written marketing copy for 20 years for 17,500 businesses

• External proof-reading included free

• Unlimited revisions - we won't stop working on each of your twelve emails until you're 100% satisfied

• Credit & debit card and bank transfer payment accepted

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Send us a message

Get in touch with us about writing your sales letter. Alternatively, you can call 0330 010 3495 or email mark@thecopywritingproject.co.uk
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0330 010 3495 

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